top of page


In a competitive job market a group benefits plan is a great way to separate yourself from the competition. Our customized solutions will help retain staff, improve morale and productivity, and keep your employees healthy and at work.

What does Aria mean?


An ARIA, in its native Italian, comes from the word AIR, indicating the heights that a soloist would reach during their song. In business, our clients are the soloists of the organizations they lead & inspire, who look to invest in a talented ensemble of employees to help achieve long-term success.


Think of the Aria Benefits team as part of your ensemble. We’re there to ensure your employees are healthy, productive and engaged. We act behind the scenes in order to take your business to new heights.

Together, we’ll hit the high notes and make your business soar!

Meet the Team


Al McDonald


CEO and Managing Partner


With over 25 years of experience as a Certified Financial Planner, Al looks at a client's overall financial picture and creates a customized growth plan that addresses their situation in fulfilling their goals. Al's areas of expertise include structuring life insurance contracts to help build and protect a client's assets from unnecessary tax.


Hayden Cole

Sales Executive


Hayden is passionate about helping organizations care for their employees. With his expertise in health and wellness programs, Hayden is responsible for engaging new clients and finding benefit solutions unique to them. He is recognized by his curiosity and thoughtful approach to problem-solving.


Marina Browne  

Group Service Co-ordinator


A dynamic and results-driven individual, Marina brings enthusiasm, self-motivation, and adaptability to our dynamic and fast-paced environment. With expertise in Employment Law and Human Resources Management, she is committed to continuous learning and skill development and has been recognized for her strong verbal and written communication skills, dedication and dependability.


Robin Bailey


Founder and Managing Partner


Robin is a modern, second generation advisor with over 20 years of experience in the industry, and has been a partner at Life & Legacy Advisory Group for over 15 years. Robin is recognized by his clients for his personal attention and care. He embraces technology but never sacrifices the personal, human connection.


Debbie Robertson  

Sr. Employee Benefits Specialist


Debbie has worked in customer service and administration for over 15 years. She is responsible for quarterbacking our entire employee benefit service platform from an administrative standpoint. Her versatility in working with complex figures and facts and dealing with clients in a conscientious and helpful manner make her invaluable to our success.


Deb Ferreira  

Office Manager


Deb has worked as Office Manager with Aria Benefits for over 12 years. She oversees payroll, accounts payable/receivable,  looks after back office overflow, organizes and ensures office runs smoothly, and helps spearhead any problem solving tasks.


Joe Ferreira


Managing Partner


A financial advisor since 1992, Joe works closely with his clients building both healthy financial plans and solid relationships. With his Registered Health Underwriter (RHU) and Elder Planning Counsellor (EPC) designations, Joe is an expert in the area of living benefits planning such as disability, critical illness and long-term care.


Stephanie DeLuca

Group Service Co-ordinator


Stephanie's career in the insurance industry began in 2020 after she became licenced to sell general insurance in Ontario. Since then, she has specialized in commercial insurance and life and health insurance solutions. She is also skilled in sales, customer service, financial advice, policy, and risk selection.


Karin McDonald  

Digital Marketing Specialist


Karin has worked as a visual communications specialist & creative director for the past 30+ years, producing effective promotional and branding strategies for a variety of companies. She is an Adobe expert with masterly artistic skills and creates impeccable designs catering to the various changing needs of our business.

Our Guiding Principles

Improving the Lives of our Clients

We take the time to get to know our clients values and needs in order to provide innovative, tailored benefits solutions that improve the lives of our clients AND their employees, while putting their interests ahead of our own at all times.​

Trust & Mutual Respect

Our relationships with our clients, our suppliers, and our team are built on the principle of trust and mutual respect. We treat others with the same trust, dignity and respect that we would want for ourselves.


Learning & Change

The world is ever-changing. We embrace change and the learning that is necessary to
respond and thrive ​in an evolving world.



We work to honour our commitments and exceed expectations, both to our clients and within our team.
We care and we show it – just ask our clients!


Empowerment & Self Reliance

Our team is entrusted to embrace our guiding principles in concert with their ingenuity to “figure things out”so that they may enhance the lives of those with whom they work.


WOW! Experience

We passionately strive to provide a WOW experience to everyone who deals with us so that they become our biggest fans and supporters. We work to build long-term relationships that reach beyond the lives of our clients to, in turn, touch the lives of their families and the next generation.


With Aria Benefits, I don’t have to worry about feeling like I’m going to get lost in a giant corporation. I get the personal touch I need – I don’t feel like I’m just another customer number and this is what I value.

Lorie Mason-Pitcher

President at HCR Personnel Solutions Inc.

Need a competitive benefits package to fit your growing company?

bottom of page