About
In a competitive job market a group benefits plan is a great way to separate yourself from the competition. Our customized solutions will help retain staff, improve morale and productivity, and keep your employees healthy and at work.
What does Aria mean?
An ARIA, in its native Italian, comes from the word AIR, indicating the heights that a soloist would reach during their song. In business, our clients are the soloists of the organizations they lead & inspire, who look to invest in a talented ensemble of employees to help achieve long-term success.
Think of the Aria Benefits team as part of your ensemble. We’re there to ensure your employees are healthy, productive and engaged. We act behind the scenes in order to take your business to new heights.
Together, we’ll hit the high notes and make your business soar!
Meet the Team
Al McDonald
CFP | CLU | EPC
CEO ​and Managing Partner
With over 25 years of experience as a Certified Financial Planner, Al looks at a client's overall financial picture and creates a customized growth plan that addresses their situation in fulfilling their goals. Al's areas of expertise include structuring life insurance contracts to help build and protect a client's assets from unnecessary tax.
Hayden Cole
Sales Executive
Hayden is passionate about helping organizations care for their employees. With his expertise in health and wellness programs, Hayden is responsible for engaging new clients and finding benefit solutions unique to them. He is recognized by his curiosity and thoughtful approach to problem-solving.
Robin Bailey
CEBS | CFP | CHS | FMA
Founder and Managing Partner
Robin is a modern, second generation advisor with over 20 years of experience in the industry, and has been a partner at Life & Legacy Advisory Group for over 15 years. Robin is recognized by his clients for his personal attention and care. He embraces technology but never sacrifices the personal, human connection.
Debbie Robertson
Sr. Employee Benefits Specialist
Debbie has worked in customer service and administration for over 15 years. She is responsible for quarterbacking our entire employee benefit service platform from an administrative standpoint. Her versatility in working with complex figures and facts and dealing with clients in a conscientious and helpful manner make her invaluable to our success.
Joe Ferreira
EPC | RHU
​Managing Partner
A financial advisor since 1992, Joe works closely with his clients building both healthy financial plans and solid relationships. With his Registered Health Underwriter (RHU) and Elder Planning Counsellor (EPC) designations, Joe is an expert in the area of living benefits planning such as disability, critical illness and long-term care.
Stephanie DeLuca
Group Service Co-ordinator
Stephanie's career in the insurance industry began in 2020 after she became licenced to sell general insurance in Ontario. Since then, she has specialized in commercial insurance and life and health insurance solutions. She is also skilled in sales, customer service, financial advice, policy, and risk selection.
Deb Ferreira
Office Manager
Deb has worked as Office Manager with Aria Benefits for over 12 years. She oversees payroll, accounts payable/receivable, looks after back office overflow, organizes and ensures office runs smoothly, and helps spearhead any problem solving tasks.
Karin McDonald
Digital Marketing Specialist
Karin has worked as a visual communications specialist & creative director for the past 30+ years, producing effective promotional and branding strategies for a variety of companies. She is an Adobe expert with masterly artistic skills and creates impeccable designs catering to the various changing needs of our business.
Our Guiding Principles
Improving the Lives of our Clients
We take the time to get to know our clients values and needs in order to provide innovative, tailored benefits solutions that improve the lives of our clients AND their employees, while putting their interests ahead of our own at all times.​
Trust & Mutual Respect
Our relationships with our clients, our suppliers, and our team are built on the principle of trust and mutual respect. We treat others with the same trust, dignity and respect that we would want for ourselves.
Learning & Change
The world is ever-changing. We embrace change and the learning that is necessary to
respond and thrive ​in an evolving world.
Accountability
We work to honour our commitments and exceed expectations, both to our clients and within our team.
We care and we show it – just ask our clients!
Empowerment & Self Reliance
Our team is entrusted to embrace our guiding principles in concert with their ingenuity to “figure things out”so that they may enhance the lives of those with whom they work.
WOW! Experience
We passionately strive to provide a WOW experience to everyone who deals with us so that they become our biggest fans and supporters. We work to build long-term relationships that reach beyond the lives of our clients to, in turn, touch the lives of their families and the next generation.
With Aria Benefits, I don’t have to worry about feeling like I’m going to get lost in a giant corporation. I get the personal touch I need – I don’t feel like I’m just another customer number and this is what I value.
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Lorie Mason-Pitcher
President at HCR Personnel Solutions Inc.